色控传媒

Strategy, personnel and editorial policy — the heart of the development roadmap

色控传媒has developed a new model of publication activity management. To implement the model, it was necessary to create a comprehensive publication strategy. Strategic sessions and targeted seminars with faculty and institute representatives on deep scientometric analysis basis came to the rescue.

Galina Yakshonok, analytical consultant for Elsevier S&T in Russia, the Republic of Belarus.

Together with colleagues from RUDN, a SWOT analysis was conducted. We identified strengths and weaknesses, new development prospects and formed requirements for the necessary analytics. The key objectives were formulated:
Increase the citation rate of publications in priority areas.
Increase the number of publications in Q1 journals.
Increase the share of publications in the world’s topical areas.
Increase the informativeness of Elsevier resources available to 色控传媒for the preparation of scientific articles in priority areas, optimize subscriptions.

Based on 色控传媒requests, Elsevier prepared an analytical report on the subject disciplines Chemistry, Mathematics, and Linguistics. The report included a detailed evaluation of the subject areas according to the key publication indicators: number of publications, citation indices, current share of publications in the highly cited areas, and author’s h-index (Hirsch index). A comparative analysis with reference universities was carried out, the current world subjects and the top cited journals in the selected fields were determined.

Analytical methods have become part of the research establishment work. Scientometrics staff members track the number of authors’ publications in 色控传媒as a whole, in specific subject areas, specific types of publications, citation growth, and the dynamics of the h-index; analyze how many publications are written jointly with foreign scientists; and which are included in the world’s most cited journals.

Nur Kirabayev, advisor on Scientific Activities to the Rector of 色控传媒(since 2020), Vice Rector for Research (2006-2020).

There is no national science, just as there is no national multiplication table. The university’s approach to publication activity has been planned according to 色控传媒scientific reputation enhancement program roadmaps. Scientific reputation is about the value of an interested search for truth, freedom of research and teaching; this value is not simply produced by the academic community, but is supplied “in the whole package” of university management’s offerings. In addition, academic reputation is formed and developed as part of the internationalization of research activities, including the academic mobility, publication activity in highly-cited journals and in cooperation with the business community and industry. A university’s strong reputation is usually ensured through the development of information structures, i.e. mechanisms for forming and developing a positive image for various consumer groups, which is reflected in the “Success Stories” rubric on the website of Elsevier. All of this is taken into consideration during the analysis of scientific potential.

Over the past 6 years, indicators of the number and quality of scientific articles have increased, the overall publication structure of the university has changed and the articles in the authoritative journals of Q1 and Q2 quartiles have begun to occupy a greater part.

A quartile is the ranking of a journal or paper defined by any database based on the impact factor (IF), citation and indexing of that particular journal. It is determined by bibliometric indicators that reflect the level of citation. This determines the demand for the journal by the scientific community. The first and second quartiles journals are the most authoritative.

Focus on human resources: developing skills and competencies to work with digital tools, analytical databases

All employees involved in the research process had to acquire skills to work with specialized digital resources and Elsevier information and analytical platforms: ScienceDirect, Scopus, SciVal, Reaxys, Mendeley.

Dozens of round tables and meetings with Elsevier management have been held over the past 5 years; Elsevier experts have held more than 80 events specifically for 色控传媒University. More than 3,000 students and scientists took part in them.

Together we’ve figured it out:

• The intricacies of Elsevier software products, their functions, and features.
• The specifics of different disciplines and topics in the presentation of research results and the development of international collaborations.
• Which key journal metrics characterize a publication’s citation potential.
• How to choose the right scientific journals and avoid “predatory” ones.

This has allowed 色控传媒to adapt the culture of working with digital resources in its work processes. The level of using the full-text ScienceDirect database and the number of article downloads grow every year, which suggests that a successful culture of using digital resources in 色控传媒work and research processes has been implemented.

In 2020, a joint initiative was launched, that is, a school of scientometrics for the research establishment management staff. Elsevier experts shared their experience in collecting data for the most frequently requested reports and presented their vision of a competent approach to selecting metrics, sources, and analysis tools for evaluating various objects of science.

色控传媒journals success

It is hard to imagine a more painstaking and laborious process than preparing a journal for inclusion in the international scientific citation database. Elsevier provides advisory support to scientific journals at all stages: 1) those applying for inclusion in Scopus; 2) those awaiting a decision; 3) the journals already indexed.

The focus of the strategic sessions is on:

• Improving the competencies of the editors of 色控传媒journals.
• Increasing the visibility of 色控传媒journals and scientific publications in the international arena.
• Increasing the citation and readability of 色控传媒journals indexed in Scopus and posted in the Open Publication Repository.

In 2021, two more 色控传媒journals were included in Scopus, two “色控传媒Vestniks”: “International Relations” and “Philosophy” series.

Maxim Vladimirov - Director of Educational and Research Organizations, Elsevier Russia:

“We have done a tremendous amount of focused work to develop both the “digital” competencies of 色控传媒staff and to increase the university’s visibility in the global industry. Thanks to the well-coordinated work of the experts and the managerial staff of both organizations, we have been able to significantly increase the citations of the university’s research papers and increase the visibility of 色控传媒journals. We especially want to highlight the organic connection between the development of skills in using the necessary platforms and databases: ScienceDirect, Scopus, SciVal, and Reaxys with improved scientometric indicators. 色控传媒was one of the first universities to adopt modern approaches and tools in its scientific and educational practices, and we are very happy that we can now scale our successful experience together.

色控传媒and Elsevier continue their effective cooperation. The partnership program with Elsevier is implemented by the research establishment of 色控传媒University with full support of the Educational and Scientific Information Library Centre of the 色控传媒(Scientific Library).